Do you have a convention special? Do you have a coupon code? When is your next big sale? We hear this a lot. The answer often surprises and disappoints–we don’t. Now, let us be clear. We love surprises, but we don’t want our customers to be disappointed. While we occasionally have big promotions that include free shipping, we don’t discount our products. Here are three reasons and a bonus.
- We don’t want our customers to experience buyer’s remorse. This is what happens when you find out that your friend bought the same dress for less because she had a coupon or she bought it on sale. This also happens when you open your email a day after the special promotion and you missed out. With IEW you never have to worry about missing the sales because we don’t have them.
- We want our reseller partners, such as Rainbow Resource or Christianbook, to be treated fairly. Discounting cuts into their already slim profit margins. Because of this, we require them to abide by our minimum pricing policy. In fact, we vigilantly monitor who is selling new IEW materials, and we make sure they are following reseller rules. Because of this, you know that the price you are paying is going to be the same no matter where you buy our materials.
- We price our materials fairly. We don’t artificially inflate prices so that we can knock them down with a “sale.” I recently bought some wall art for 90% off. I loved the piece, but really? Would I have actually paid $400 for what I spent $37.84 on? Not likely. Video courses, for example, can be expensive to produce, yet at IEW we keep this cost as low as possible because it’s one of the best ways we can convey our Structure and Style® writing method. Hundreds of thousands of satisfied customers agree.
The bonus occurs with our Twelve Days of Christmas Giving event, where each day we give away digital gifts, AND on the last day (January 6), you can receive a free physical product from IEW!
If you are concerned that you missed any sales or coupons, rest assured you didn’t. Surprised and delighted? We hope so. We are committed to provide the best materials at an affordable price to help you train your students to become confident and competent communicators and thinkers. If you have questions, we’re here to help. You can buy with confidence because we offer a no time limit, 100% satisfaction guarantee on everything we sell.
by Julie Walker
